Our Audience
The Fairway Living audience consist of the wealthiest 10% of Americans, age 40-65, with an average net worth of over $2 million. These people are at a time in their lives where they are considering a lifestyle change which often means relocation or second home ownership in an upscale golf course community or real estate development. Fairway Living is designed to be the information resource for this exciting lifestyle change.
Age |
| under 40 |
9% |
| 40-65 |
74% |
| 65 plus |
17% |
| |
|
Gender |
| Male |
62% |
| Female |
38% |
| |
|
Net Worth |
| $1-2 million |
19% |
| $2 million plus |
81% |
|
Education |
| College Degree |
96% |
| Post graduate degree |
31% |
| |
|
Home Ownership |
| Own Home |
98% |
| Own Second Home |
34% |
| |
|
Relocation or 2nd Home Purchase |
| Considering within next 3 years |
51% |
| Considering within next 5 years |
68% |
|
Relocation or 2nd Home Preference |
| Golf Course Community |
54% |
| Gated Real Estate Development |
27% |
| Active Adult Community |
19% |
| |
|
Expected Real Estate Expenditure |
| $300k-500k |
19% |
| $500k-$1 million |
49% |
| $1 million plus |
32% |
|
