Advertising Specifications

Advertising Print Specifications

We prefer hi-res, press ready PDF files created from Acrobat Distiller. All images must be CMYK at 300 dpi, and all fonts must be embedded. Send via e-mail (FTP available through prior arrangement) or copied to a disc and shipped via a traceable mail service. The publisher is not responsible for keeping material beyond one year.

Electronic / Digital Ads

We work in a Macintosh environment using primarily Quark Express 6.0, Photoshop and Illustrator. Files can be supplied as EPS /TIFF / JPEG / files at 300 dpi. We prefer hi-res, press ready PDF files. They may be submitted on the following media: CD ROM, via e-mail or FTP, through prior arrangement.

 

JPEG compression must not be used

The use of JPEG files will result in an undesirable reproduction.

TIFF files:

The TIFF file must be the exact size of the final printed ad, including border; IZW compression should be applied.

The file must be CMYK separated, according to "SWOP, Coated" color space specifications.

Bitmap color art should b at 300 dpi, line art should be at 1200 dpi resolution.

8-bit, not 16-bit color, should be used.

EPS files:

All colors must be converted to CMYK.

Image files must be in CMYK format at 300 dpi with no RGB, LAB, or INDEX color elements.

We cannot accept true type fonts, multiple master fonts, or menu style fonts.

Save file with clipping paths to allow text run-around or masking where applicable.

 

It is preferred that ads be accompanied by a full-color proof at 100%.